Job Description

Job Title: [HN] Category Manager

Department: Merchandising

Reports to: Group Category Manager

Working Location: Ha Noi

1. Basic Job Purpose:

To be responsible for the management, development, delivery the merchandise strategy and category management concepts to subordinates, maximize category sales, profit, trading income generation, stock, and support stores to achieve best operating results. She/He will manage 1 or 2 categories including:

2. Principal Accountabilities:

2.1. Strategic
– Implement the merchandise, buying and pricing strategies for categories, in line with the agreed company vision and mission.
– To increase category penetration, trade up customers, develop competitive edges and to capitalize market opportunities.
– Keep abreast of the retail environment by paying regular visits to stores, to competitors and also internationally and initiate appropriate decisions /actions to ensure competitive advantage is maintained. Develop new product and service concepts to lead the growth of the Company.

2.2 Sales and Profit

– Generate categories’ sales by ensuring that categories’ target customers are provided with products and services that they want.

– Maintain budget margin and pricing frame which maximizes business profits whilst delivering a good value offer to the customer.

– Negotiate the best terms with suppliers by creating and building strong mutually beneficial partnership relationships.

– Build value creating partnership relationships with the vendor base.

– Maximize other income generation from her/his category (ies).

2.3 Stock

– Manage stock levels and mark downs to ensure that product availability is high yet ensure that cash flows and profits are maximized by controlling stock levels within set targets.

– Establish and maintain effective SKU control and tail management.

2.4 Customer Focus

– Work closely with all related departments to roll-out and evaluate merchandising activities which are customer focused in offering interesting and innovative promotional activities and events to increase sales, profits and foot- traffic.

– Continuously review the product category mix to ensure that customers’ needs are fully satisfied at all times.

– Lead the category in charge to develop appropriate CRM strategies to improve customers’ loyalty and to maximize promotion returns.

2.5. People

– Develop and train subordinates ensuring that they are customer and product focused.
– Manage performance through the setting and reviewing of individuals’ performance.
– Build an effective and open working relationship both within the Merchandising Department and with other Departments.

2.6. Central Administration

– Merchandize System Compliance/ Standard Operating Procedure (SOP): maintenance and enhancement.

– Analyze current operating procedures for job relevance, as well as the potential for technological advancements for productivity enhancement and aiming at reducing lawsuits, employee or system errors.

– Maintain adequate communication tools to broadcast the existence of new, or revised, procedures/policies.

2.7. Vendor Compliance/ Vendor Performance

– Streamline and standardize the internal procedures and supplier compliance for dealing with vendors.

– Associate consumer data to category management (Category performance, Nielsen Operating Statistics).

– Identify information need of management, examine the management issues at the administrative and policy planning levels, in an attempt to match the information needs of the company.

3. Key Job Description

  • Control all NW range and approval local range in each Region for her/his category (ies)
  • NW Pricing and Margin strategy (RSP & Promotion) for category(ies)
  • Handle suppliers on Trading Terms, Marketing activation and Trading Income
  • Co-ordinate all the departments relating to stock & product’s exposure
  • Share to ACM/ Supervisor direction and problem solving

3. Job Requirements:

  • Bachelor’s degree in business or related field preferred.
  • At least 4 years of experience in Retail/ Food & Beverage.
  • Proficient in spoken and written English.
  • Good leadership, management skill. Acquire critical thinking, strategic thinking, trade marketing knowledge, negotiation skill.
  • High sense of responsibility, positive attitude, good teamwork spirit but still able to work independently, eager to learn and willing to take up challenges.
  • Computer literacy in Microsoft Word, Excel & PowerPoint.
  • Food & Beverage lover.

IV. Application instructions:

Send directly via e-mail: ly.kieuthu@circlek.com.vn

V. Contact:

Phone number: (028) 3620 9017 (please contact Recruitment team)

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