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Job Description
Job Title: [HCM] CRM Manager
Department: Brand Experience & Commercial
Working Location: Ho Chi Minh
I. Job Purpose:
- Handling and managing CRM for smooth and effective activities and effectively following Circle K brand guidelines and requirements.
II. Job accountabilities.
- Monitor relationships with existing customers through CRM systems
- Ensure the CRM system provides an effective sales funnel
- Develop and implement marketing techniques that will drive new customers
- Set specific marketing strategies to retain customers
- Plan and manage multi-channel marketing campaigns
- Suggest new methods to address customers’ needs
- Track marketing metrics and trends, like conversion rates and web analytics
- Assist with organizing promotional events to reach prospective customers
- Review and select CRM software that meets our company’s needs
- Conduct market research to follow trends and competition
- Assist the branding team in providing a consistent user experience across all CRM touchpoints.
III. Job Requirements:
- Proven work experience as a CRM Manager or similar role
- Solid background in customer acquisition strategies
- Technical expertise with CRM and analytical systems
- Knowledge of online marketing methods and best practices
- An ability to manage marketing projects end-to-end
- Strong communication skills along with a customer-oriented attitude
- BSc in Marketing or IT or relevant field.
IV. Application instructions
Send directly via e-mail: ha.huynhngocvan@circlek.com.vn
V. Contact
Human Resources Department – Phone number: (028) 3620 9017 (Ext 191)
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Job Title
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Expiry Date:
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Expiry Date:
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